diff --git a/postgres/codenamemap.yaml b/postgres/codenamemap.yaml
index 078d181..0b022a8 100644
--- a/postgres/codenamemap.yaml
+++ b/postgres/codenamemap.yaml
@@ -35,6 +35,7 @@
   prepare_cluster:
     pgcommand: pg_createcluster {{ version }} {{ cluster_name }} -d
     user: root
+  bake_image_run_cmd: pg_ctlcluster {{ version }} {{ cluster_name }} start
 
 {% endmacro %}
 
diff --git a/postgres/defaults.yaml b/postgres/defaults.yaml
index 79c03be..a44ca36 100644
--- a/postgres/defaults.yaml
+++ b/postgres/defaults.yaml
@@ -76,6 +76,7 @@ postgres:
     sysrc: false
 
   bake_image: false
+  bake_image_run_cmd: echo "do nothing by default"
 
   fromrepo: ''
 
diff --git a/postgres/server/image.sls b/postgres/server/image.sls
index 67b2411..75bd8d9 100644
--- a/postgres/server/image.sls
+++ b/postgres/server/image.sls
@@ -10,15 +10,19 @@ include:
 
 # An attempt to start PostgreSQL with `pg_ctl`
 
-postgresql-start:
+postgresql-running:
   cmd.run:
-    - name: pg_ctl -D {{ postgres.data_dir }} -l logfile start
+    - name: {{ postgres.bake_image_run_cmd }}
     - runas: {{ postgres.user }}
     - unless:
       - ps -p $(head -n 1 {{ postgres.data_dir }}/postmaster.pid) 2>/dev/null
     - require:
       - file: postgresql-pg_hba
 
+postgresql-service-reload:
+  test.show_notification:
+    - text: Imitating reload while baking an image
+
 # Try to enable PostgreSQL in "manual" way
 
 postgresql-enable:
@@ -34,11 +38,11 @@ postgresql-enable:
     - name: 'true'
   {%- endif %}
     - require:
-      - cmd: postgresql-start
+      - cmd: postgresql-running
 
 {%- else %}
 
-postgresql-start:
+postgresql-running:
   test.show_notification:
     - text: The 'postgres:bake_image' Pillar is disabled (set to 'False').